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It’s true what they say: Your home is probably the single biggest purchase you’ll ever make in your life. But information about your home doesn’t have to be expensive.
Housing blogs are not only free to read, but they’re also a great resource. After all, the Canadian housing market is uncertain these days, and people want information before making any major decisions regarding their home.
So the market for potential readers does exist; the trick is to connect with them. Here are five ways to boost the page views on your home blog.
1. Be both local and general
People visit home blogs so they can learn more about houses in general, as well as learn about certain specific neighborhoods. So you want to cover both ends in order to draw in the most readers.
One way to do this is to discuss general home topics while using specific neighborhoods as examples. You’ll attract readers interested in specific neighborhoods as well as those who are interested in the general home topics you’re writing about.
For example, suppose you want to blog about how cold weather affects home maintenance. Why not use a neighborhood in Northern Toronto as an example? Or maybe you want to write about what to do after your house has been in a natural disaster. You could talk about neighborhoods down in New Orleans and how they responded to Katrina.
2. Post plenty of pics
Everybody’s seen a nice house on the street and wondered what the interior looks like. A home blog should take advantage of this curiosity by posting as many photos as possible. Aside from providing examples of decorating and home repair tips, photos will also entice readers who just want a look inside all the beautiful homes they pass every day.
3. Home repair tips
Aside from just looking at pictures of well-decorated homes, people visit home blogs because they want information, and one large topic many people are interested in is home repair.
Whether it’s tips for do-it-yourself projects or advice on how to hire a contractor or repair specialist, you should make home repair issues a prominent theme on your blog. You’ll draw in readers searching for home repair tips.
Even if your blog isn’t primarily about home repair, including some home repair advice and links is a great way for new readers to discover you.
4. Information on buying and selling
Readers will be searching for decorating tips, home repair tips, and information on buying and selling. Don’t forget that many of your readers will browse with their dream home in mind — one they might not even own yet. So be sure to address the concerns of readers who are looking to buy or sell a home.
This can include information on general home prices, how to find a realtor, how to find updated mortgage rates, and much more. Don’t forget that many of your readers will be interested in the real estate aspect of housing.
While you certainly shouldn’t sacrifice the qualities which make your blog unique, it’s a good idea to incorporate popular topics, including decorating tips, home repair advice, and information about buying and selling. In order for people to enjoy your blog, they have to find it first. These four tips will help to ensure you reach the widest audience possible.